This study uses a mixed logit model to analyze monetary and nonmonetaryfactors that influence location choice behavior of the U.S. Gulf of Mexicoshrimpers. Shrimpers' responses to economic conditions are compared andcontrasted for two periods related to changing economic conditions in theindustry. Results show that even though shrimpers are generally revenuedriven in choosing a fishing site, their past experience also plays animportant role. Further, changes in economic conditions appear to exhibit aninfluence on the risk attitudes of some shrimpers.