In contemporary Thai politics, the rhetoric of “superwoman” (ผู้หญิงเก่ง) has gained prominence. This paper theorises the intersection of gender, politics, and neoliberalism within the Thai context. While neoliberalism reinforces precarity, it also fosters flexibility, empowerment, and autonomy for some. To understand the origins of the “superwoman” rhetoric, I employ a qualitative method that involves interviewing Thai women MPs who are in the Committee that oversees activities including children, young adults, women, elderly, persons with disabilities, ethnic groups, and gender diverse individuals (คณะกรรมาธิการกิจการเด็ก เยาวชน สตรี ผู้สูงอายุ ผู้พิการ กลุ่มชาติพันธุ์ และผู้ที่มีความหลากหลายทางเพศ). It emerges that some women politicians embody neoliberal selves (Chen 2013), where the central neoliberal principle involves treating homo economicus as the model of personhood. Their bodily dispositions align with the pursuit of individual choices, led by entrepreneurial activity in a capitalist commodifying culture. I examine the interplay between neoliberalism and Thai women politicians as immanent neoliberal subjects who epitomise hegemonic femininity (Baer 2016; Chen 2013) while simultaneously working toward political changes. While literature on neoliberalism and gender focuses on how women distance themselves from the politics of the collective and unchanged structural inequalities, Thai women politicians embody and manoeuvre normative femininity (where opulence symbolises their agency) while also working toward mobilising political change.