One focus of creativity research is the question of how creative potential can be effectively unleashed in relation to certain cognitive styles such as convergent and divergent thinking. Neurobiological findings show that different brain structures need to be activated in order to specifically stimulate these cognitive styles. By integrating tools that help understand and optimize the neurochemistry of creativity into the design process, we enable a comprehensive application of creativity and improve the ability to develop innovative solutions. In this contribution, we therefore examine which neurobiological structures undaerlay creativity and how they can be activated in a natural way. We present practical tools for fostering creativity from litertaur, make the scientific mechanisms underlying creativity accessible to designers and propose an approach for implementing the tools.
