How can everyday entertainment shape gender politics in authoritarian regimes? Despite autocrats’ heavy control over media, political scientists studying authoritarianism largely neglect television programming. Particularly surprising given their target demographics, cooking shows are absent in political science gender analyses. Drawing from over 600 hours of Turkish cooking show content, I introduce conservative gender edutainment to capture the mechanisms by which TV shows facilitate authoritarian regimes’ gender construction projects. Using quantitative analysis of cooking show content, I first identify two complementary pedagogies — modeling and othering — that respectively teach adherence to, and vilify deviation from, regime-specified behavioral norms. I then use intertextual analysis to extract content that engagingly instructs viewers in the ideal woman in “New Turkey,” the neoconservative vision articulated by Turkey’s ruling (Justice and Development Party) AKP. Findings provide novel insight into vernacular channels of gender construction, while underscoring the added value TV-as-data holds for studies of identity politics in authoritarian contexts.