This chapter offers an introduction to UX writing and to the theoretical framing of the book. First, I outline my understanding of digital media as cultural-political artefacts, drawing attention to the fact that digital media are not neutral but inscribed with particular norms and identities. I establish this position by reviewing literature from digital discourse studies, media and communication studies, cultural studies of technology, as well as posthumanism, placing particular emphasis on software interfaces as designed sites where power is exercised. This brings me to the second part of my theoretical framing: how language is taken up as a resource in the design of software interfaces. In this regard, I orient to critical sociolinguistic scholarship on language work. I briefly outline my position in this field, aligning with scholarship that orients to Bourdieu’s conceptualization of capital and the linguistic marketplace. Additionally, I reflect on the status of UX writers as elite language workers or wordsmiths and how such (more) privileged language work hinges on its behind-the-scenes nature while nonetheless being instrumental in shaping social norms and values.