Packaging waste contributes significantly to resource depletion and pollution. Despite the crucial role of packaging in product preservation, its environmental impact has become a major issue. Addressing the circularity and sustainability (C&S) of packaging by design offers a route to mitigate these impacts and reduce waste. However, integrating C&S into the current packaging design process presents significant challenges, such as conflicts between C&S and functional requirements and inadequate tools to provide packaging-specific practical solutions. To address these challenges, this study proposes a novel packaging design framework developed through literature review, brainstorming sessions, and field visits. By incorporating iterative design strategies and leveraging past design knowledge, the framework empowers designers to create packaging solutions that meet C&S requirements.