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The primary progressive model for curing the perceived ills of social media – the failure to block harmful content – is to encourage or require social media platforms to act as gatekeepers. On this view, the institutional media, such as newspapers, radio, and television, historically ensured that the flow of information to citizens and consumers was "clean," meaning cleansed of falsehoods and malicious content. This in turn permitted a basic consensus to exist on facts and basic values, something essential for functional democracies. The rise of social media, however, destroyed the ability of institutional media to act as gatekeepers, and so, it is argued, it is incumbent on platforms to step into that role. This chapter argues that this is misguided. Traditional gatekeepers shared two key characteristics: scarcity and objectivity. Neither, however, characterizes the online world. And in any event, social media lack either the economic incentives or the expertise to be effective gatekeepers of information. Finally, and most fundamentally, the entire model of elite gatekeepers of knowledge is inconsistent with basic First Amendment principles and should be abandoned.
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