This study explores the use of agile methods to support Additive Manufacturing (AM) in transitioning from R&D to production. Using a consumer goods company division as a case study, the research examines how agile methods facilitate flexibility, collaboration, and innovation despite challenges such as the materiality of products methods inconsistencies. Findings reveal how tailored agile practices designed for Additive Manufacturing enhance technology readiness and identify areas for improvement, including stakeholder engagement and role alignment. Recommendations are proposed to refine an Agile Design Process Model for Additive Manufacturing and improve technology maturation.