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Luxury fashion seeks to aestheticize scarcity and transform its possession into a sign of social distinction. Intellectual property law plays a crucial role in this process. This essay considers the social function that intellectual property law may continue to play in a purportedly ‘post-scarcity’ society of the future. It asserts that though intellectual property law has long played a technologically progressive role in modern societies, its social function in such societies has been and will continue to be largely reactionary. Even in an otherwise post-scarcity society, intellectual property law will be used, as it is already being used, to preserve ‘social scarcity’ and regulate signs of social distinction.
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