Changing environmental, societal, and business conditions shift the priority given to the ‘most valuable’ design solutions to be developed, which risks causing rework and mistakes during the development process. To maintain consistency among changes in what ‘value’ means in evolving business contexts, this paper presents a method – value-driven model-based systems engineering (VD-MBSE) – implemented in a software tool (named Club Design). The method is demonstrated through a case study related to aerospace electrification, highlighting its ability to maintain consistency during the iterations between business development and the design of technical solutions.