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To assess the nutritional quality of foods and beverages (F&Bs) advertised to adolescents and analyze marketing techniques and persuasive appeals used by celebrities and influencers on Instagram.
Design:
A content analysis study was conducted using the World Health Organization’s (WHO) CLICK Monitoring Framework and Nutrient Profile Model.
Setting:
Instagram, a popular social media platform among adolescents with frequent F&B advertisements by celebrities and influencers.
Participants:
The top 48 Instagram accounts of celebrities and influencers posting F&B advertisements were selected based on follower count and engagement metrics. Nutrient profiling of advertised F&Bs (n=344) and content analysis of posts featuring F&Bs (n=326) between January 2021 and May 2023 was performed. Data collected included characteristics of celebrities and influencers, marketing techniques, online engagement, and persuasive appeals in the posts.
Results:
Carbonated beverages and flavored waters (28.5%), energy drinks (20.6%), and ready-made foods (15.4%) were most frequently advertised, with the majority (89.2%) of products not permitted for advertisement to adolescents, according to WHO. Common marketing techniques included tagging brand (96.9%) and using brand logo (94.2%). The most frequently used persuasive appeals were taste (20.9%), energy (10.7%), link to sports events (10.7%), new product (9.5%), and fun (7.4%).
Conclusion:
Most F&Bs advertised on Instagram by celebrities and influencers are prohibited from being advertised to adolescents by the WHO. This highlights the need for stricter regulation of user-generated content and for users and parents to be better educated about persuasive techniques used on social media to make them less vulnerable to the influence of marketing.
The twentieth century was a period of radical transformation in the materials, resources and technologies available for music. Pierre Boulez was at the forefront of these developments, yet at the same time he displayed a curious ambivalence towards them. This chapter shows how, as a powerful cultural figure committed to the project of modernity, Boulez embraced the technologies of the new age, particularly through his guiding of the programme of activities undertaken at the music/scientific research centre IRCAM, which he helped to found in Paris in the 1970s. It also shows how, in his own compositional work, he displayed an ambivalent and musically conservative attitude towards new technological developments, leaving the details to others, while maintaining a quite traditional view of musical composition and performance. The chapter explores the conceptual, historical and cultural contexts for Boulez’s engagement with technology, and examines some of the works he composed using the technological resources developed at IRCAM.
Recent disruptions in technology, geopolitics, and the environment have contested what it means to be human, a source of social and political anxiety about the future. Taking inspiration from African and African diaspora writers and scholars, Lee attends to theories of the human that emerge from contemporary experiences on the African continent. The essay provides a countercanon by centering debates about the human and their attendant attempts to transcend it (more-than-human, posthuman) in African experiences and knowledges. Doing so offers alternative conceptions of human–nonhuman relations that unravel the co-imbrication of colonialism, capitalism, and anti-Black racism that undergird the modern condition.
From its origins in ancient Mesopotamia, through the advent of coinage in ancient Greece and Rome and the invention of paper currency in medieval China, the progress of finance and money has been driven by technological developments. The great technological change of our age in relation to money centres on the creation of digital money and digital payment systems. Money in Crisis explains what the digital revolution in money is, why it matters and how its potential benefits can be realized or undermined. It explores the history, theory and evolving technologies underlying money and warns us that money is in crisis: under threat from inflation, financial instability, and digital wizardry. It discusses how modern forms of digital money (crypto, central bank digital currencies) fit into monetary history and explains the benefits and risks of recent innovations from an economic, political, social and cultural viewpoint.
This chapter considers the promises and potential pitfalls of the digital era for Latino/a/@/x/e literature. It begins with an exploration of the multiple iterations of the virtual project/website El Puerto Rican Embassy over the last twenty-nine years as a way to think with evolving attitudes about Puerto Rican nationalism and its relationship to Nuyorican identity. The conversation then shifts to think about the potential dangers of relying on digital archives as safe repositories for Latino/a/@/x/e history. After all, with these new forms of digital power, come new responsibilities, including the need for a steady stream of resources. As exciting as the possibilities for redefining Latin@s online may be, the precarity that Adela Vázquez, Jaime Cortez, and Pato Hebert’s queer, Cuban comic Sexile (2004) currently faces makes clear that the expectation that cyberspace serve as a catchall for the margins may foster a false sense of security that risks reproducing new forms of digital exile.
A new economic model begins to emerge. After the turn of the century, the worldview made of free markets, globalization, and liberal democracy met multiple crises. While the political pendulum swings back toward government control, economists and independent agencies should promote balance, mitigating the tendency toward the extremes of public opinions divided into opposite camps. The tendency toward a stronger presence of the government in the economy must be controlled; the perimeter of open and competitive markets should not be restricted to the point at which they lose their creative force. In this book we reflect on these developments through the prism of one of the most ancient and fundamental societal institutions: money. Money is a mirror of society; it reveals the drivers, contradictions, strengths, weaknesses, and failures of society at large. We build on two convictions. The first is the value of history, to tell us what money is, what purpose should it serve, and how best it should be designed and governed. The second is that the fundamental purpose and requirements of money do not change through time or space. What changes are the manifestations of money. Technology is part of this process and should be used to serve money’s purposes better.
In this Comment, I reflect on my personal experience in doing research at institutional archives as an early career historian. I discuss how my research has been shaped by encounters with physical and digital sources across Singapore, Malaysia, Hong Kong SAR and the United Kingdom. In doing so, I draw on the concept of ‘interim archives’ to emphasise the partial nature of primary sources in institutional archives, and the necessity for research to be multi-archival due not only to the realities of access, but also the need to incorporate diverse perspectives.
Scale has been the central promise of the digital turn. The creation of corpora such as EEBO and EEBO-TCP have eased the logistics of access to primary sources for scholars of Shakespeare and early English literature and culture and fundamentally altered the ways in which we retrieve, read, think about, and analyze texts. However, the large-scale curation of historical corpora poses unique challenges and requires scholarly insight and significant algorithmic intervention. In sections on 'Text,' 'Corpus,' 'Search,' and 'Discovery,' this Element problematizes the specific affordances of computation and scale as primary conceptual categories rather than incidental artifacts of digitization. From text-encoding and search to corpus-scale data visualization and machine-learning, it discusses a range of computational techniques that can facilitate corpus curation and enable exploratory, experimental modes of discovery that not only serve as tools to ease access but accommodate and respond to the demands of humanistic inquiry.
This chapter offers an overview of the arguments and key contributions of the book. The book has shown that while clientelism and resource constraints have rationed the provision of public goods and social benefits, across the past century, Indians have engaged in deliberate debates about what an Indian ‘welfare state’ should look like. The ideas and principles on which earlier policies were conceived have remained influential. India’s welfare regime today is shaped by decisions taken and resources allocated in the past. Even moments of expected rupture such as the onset of economic reforms in 1991 - or, as this chapter goes on to show, the 2014 Lok Sabha elections which brought the Narendra Modi-led BJP to power on a platform promising an end to a culture of ‘entitlements’ - have seen underlying stability in the context of India’s welfare regime. This said, there have been substantial areas of divergence over time in both the approach to social policy implementation and the philosophy of citizenship that underpins welfare commitments. The chapter ends by looking ahead to the future of welfare, underlining the continued significance of state-level policy innovation.
The humanities cannot go public without publishing. In this contribution to the Manifesto issue of Public Humanities, Daniel Fisher-Livne, Kath Burton, and Catherine Cocks highlight the radically inclusive publishing practices necessary to support the Public Humanities ecosystem. The authors explain how Publishing and the Publicly Engaged Humanities Working Group activities have prepared the ground for future growth, directing attention to the inherently collaborative, multimodal and values-based publishing practices of engaged scholars. This paper builds on the central thesis of the Working Group, calling for the implementation of a radically inclusive ecology of publishing practices that embody and nurture the unique facets, connections and aims of publicly engaged publications.
Law enforcement institutions in India are undergoing fundamental media technological transformations, integrating digital media technologies into crime investigation, documentation, and presentation methods. This article seeks to understand these transformations by examining the curious case of 65-B certificates, a mandatory paper document that gatekeeps and governs the life of new media objects as evidence in the Indian legal system. In exploring the tensions that arise when bureaucratic institutions change their means of information production, the article reflects on the continued stubborn presence of paper at this transformative juncture in the life of legal institutions. By studying the role of paper in bureaucratic practices, analyzing jurisprudential debates and case law surrounding 65-B certificates, and thinking through some scattered ethnographic encounters around these certificates involving police officers, forensic scientists, and practicing lawyers, this article argues that despite ongoing digital transformations, law essentially remains a technology of paper.
Discourses and how they construct policy ‘problems’ delimit ‘solutions’, including the scale, shape and structure of services. This article discusses how the adult social care sector in England is presented as a policy problem, with the greater use of technology the associated ‘common-sense’ solution – both to the ‘crisis of care’ in a society with an ageing population and as a means to stimulate the national economy. It draws upon critical discourse analysis to examine English policy documents and other government texts published between 2020 and 2022. In doing so, it de-objectivises and de-universalises semiotic claims around care and technology and explores omitted alternatives. In discourse, ageing and care are framed as both problems to be solved and opportunities for entrepreneurship. Technologies are bound together with efficiency, with limited exploration of how use of the former necessarily entails the latter. Technology is, in addition, presented as agentic, inevitable and unassailable, closing off debates as to whether other, less seemingly ‘innovative’ options for reform and change could entail more favourable outcomes. Discourse thus limits the role of the state to stimulating the environment required for technological advancement.
This chapter documents our experiences of pivoting research on sexual and gender minority youth towards an online protocol using digital methods. Digital diaries presented an opportunity to conduct virtual longitudinal qualitative research on how youth describe their experiences of living through the COVID-19 pandemic in Vancouver, Canada. Our digital diary process, supplemented with remote interviews, allowed us to capture shifting health-related patterns and trends, establish capacity to identify and explore unanticipated areas of inquiry, and evaluate participants’ impressions of the method itself. While going digital allowed us to overcome some immediate constraints to participation, it also introduced new uncertainties, including equity concerns and issues around consistent, secure and safe digital access for research participants. We describe how features of young people’s lives remain important factors associated with their ability to participate in digital and remote research. We offer solutions to the challenges and conclude that to counteract the inequities arising from the shift to digital methods, we need flexible, adaptive and population-tailored digital and remote approaches to data collection.
This chapter draws on a mixed-method project that explored retail market encounters in Edinburgh during the pandemic. It borrows from Walter Benjamin’s methodological and conceptual approach in the arcades project to explore how online settings, notably Instagram, function as market spaces. Arcades, for Benjamin, work by using their architecture to create atmospheres conducive to specific actions – lingering, browsing and purchasing. Arcades and Instagram share material and technical features that are orchestrated to shape action and in this both parallel the functions of ‘market devices’. The significance of space, as an element in ‘the equipment and devices’ which give market ‘action a shape’ has long been acknowledged in market studies (Callon 1998: 22) but how retail space works to devise action has had little attention. In describing how Instagram provided ‘digital-affective premises’ during the pandemic we advance three broader propositions. First, that market spaces are necessarily market devices because they are designed to produce action. Second, that while scholarship has exposed the material and technical elements of market devices, it had said much less about their sentimental or affective elements. Finally, that market spaces showcase how technical-sentimental, digital-affective elements interact in giving action its shape.
In this chapter, I show how the urge to monumentalize the book-bound novel in the face of cultural and technological transformations inspires a range of strategies to make literature anew. Starting from contested notions of the “end of the book” and then examining several “renaissances,” I explore the resilience of paper-based literature in the era of its foretold death. First, I examine how comparative literary studies has responded to the shift from analog to digital by developing new frameworks and critical tools. Then, I zoom in on recent innovations in, and reinventions of, analogue literary practices, in book art and book design as well as literary fiction. I end with a reflection on a specific form of bookishness that emphasizes the novel’s size and scale, and thus reinvents it as monumental. On all these levels, we will see, the digital has brought the book, and the novel as the literary art form bound by the book, into sharper focus.
This chapter treats the design considerations for dictionaries as printed books, the transition from print to digital formats in the thirty years around the turn of the twenty-first century, and the considerations for digital and online formats. Section 1: Customer-focused decisions about format, size, and extent of physical dictionaries; the mapping of book and page components of printed dictionaries; the mutual influence of editorial and design choices; and the advent of digital composition and production for printed formats. Section 2: Factors driving the choice of digital versus print formats for changing customer needs; functional challenges of converting printed dictionaries to digital; design considerations for online interfaces, including both technical performance and user experience.
The “digital twin” is now a recognized core component of the Industry 4.0 journey, helping organizations to understand their complex processes, resources and data to provide insight, and help optimize their operations. Despite this, there are still multiple definitions and understandings of what a digital twin is; all of which has led to a “mysticism” around the concept. Following the “hype curve” model, it can be seen that digital twins have moved past their initial hype phase with only minimal implementation in industry, this is often due to the perceived high cost of initial development and sensor outfit. However, a second hype peak is predicted through the development of “lean digital twins.” Lean digital twins represent conceptual or physical systems in much lower detail (and hence at much lower cost to build and manage the models), focusing in on the key parameters and operators that most affect the desired optimal outcomes of the physical system. These lean digital twins are requirements managed with the system to ensure added value and tapping into existing architectures such as onboard platform management systems to minimize costs. This article was developed in partnership between BMT and Siemens to demystify the different definitions and components of a lean digital twin and discuss the process of implementing a lean digital twin solution that is tied to the core benefits in question and outlining the tools available to make implementation a reality.
Sun Tzu's Art of War is widely regarded as the most influential military & strategic classic of all time. Through 'reverse engineering' of the text structured around 14 Sun Tzu 'themes,' this rigorous analysis furnishes a thorough picture of what the text actually says, drawing on Chinese-language analyses, historical, philological, & archaeological sources, traditional commentaries, computational ideas, and strategic & logistics perspectives. Building on this anchoring, the book provides a unique roadmap of Sun Tzu's military and intelligence insights and their applications to strategic competitions in many times and places worldwide, from Warring States China to contemporary US/China strategic competition and other 21st century competitions involving cyber warfare, computing, other hi-tech conflict, espionage, and more. Simultaneously, the analysis offers a window into Sun Tzu's limitations and blind spots relevant to managing 21st century strategic competitions with Sun-Tzu-inspired adversaries or rivals.