Breast-feeding is the superior infant feeding method from birth, with researchconsistently demonstrating its numerous short- and long-term health benefits forboth mother and infant. As a global recommendation the WHO advises that mothersshould exclusively breast-feed for the first 6-months of life, thus delaying theintroduction of solids during this time. Historically, Irish breast-feedinginitiation rates have remained strikingly low in comparison with internationaldata and there has been little improvement in breast-feeding duration rates.There is wide geographical variation in terms of breast-feeding initiation bothinternationally and in Ireland. Some of these differences in breast-feedingrates may be associated with differing socio-economic characteristics. A recentcross-sectional prospective study of 561 pregnant women attending a Dublinhospital and followed from the antenatal period to 6 months post partum hasfound that 47% of the Irish-national mothers initiatedbreast-feeding, while only 24% were still offering‘any’ breast milk to their infants at 6 weeks.Mothers' positive antenatal feeding intention to breast-feed isindicated as one of the most important independent determinants of initiationand ‘any’ breast-feeding at 6 weeks, suggesting that theantenatal period should be targeted as an effective time to influence and affectmothers' attitudes and beliefs pertaining to breast-feeding. Theseresults suggest that the ‘cultural’ barrier towardsbreast-feeding appears to still prevail in Ireland and consequently anenvironment that enables women to breast-feed is far from being achieved.Undoubtedly, a shift towards a more positive and accepting breast-feedingculture is required if national breast-feeding rates are to improve.