Introduction
Theory and praxis in archaeology have always reflected the social, political, and cultural contexts in which researchers are embedded. Antiquarianism and early culture-historical approaches were explicitly informed by imperialism, Eurocentrism, and ideas around Western historical primacy. The ‘new archaeology’ and processualism were similarly underpinned by the positivism and optimistic modernism characteristic of the mid-twentieth century, whilst post-processualism was reflective of the broader post-modern shift towards multipolarity and political cynicism. Although the influence of broader social structures on the practice of archaeology has been discussed in depth (e.g. by Wilk, Reference Wilk1985; Díaz-Andreu, Reference Díaz-Andreu2007), the inverse has not been as widely considered: how does academic archaeology affect discussions of the past beyond the ‘ivory tower’ in contemporary Britain?
Addressing this fundamental question has required interrogating a wide range of data, compiled from both primary and secondary sources over the course of my PhD research. Initially, I drew on publication data listed on the Web of Science (WoS hereafter), along with impact case studies submitted for the 2014 and 2021 Research Excellence Framework (REF) to draw up a picture of the current British research landscape. The REF is the UK’s system for assessing the quality of research in higher education institutions, aiming to evaluate both the academic excellence and real-world impact of scholarly work. I then compared this with the content of media presentations of the past, as gleaned through an analysis of historical content listed on the Internet Movie Database (IMDb), along with textbooks used to support the delivery of the national curriculum to Key Stage 3 pupils (aged 11–14) in British schools. The implications of these analyses are then considered alongside the results from two surveys conducted with British adults and Year 9 pupils (aged 13–14), respectively.
My findings point to a fundamental disjuncture between scholarly and ‘popular’ conceptions of the archaeological past. Whilst the contemporary research landscape demonstrates a wide diversity of geographical and temporal foci, this is not reflected in media and school presentations, which are instead underpinned by a Euro- and Classics-centrism more characteristic of far earlier phases of archaeological research. Consequently, it is these latter perspectives, and not current, critical research, which are illustrated in the results of both the students’ and the adults’ questionnaires, with both groups also expressing regressive sentiments within global history which privilege European primacy and historical pre-eminence. Concerningly, Euro- and Classics-centrism are also reflected in the REF impact case study returns, which is similarly unrepresentative of the wholly diverse research landscape.
Background
Since the late 1980s, recognition of, and challenges to, the fundamentally Eurocentric bases of archaeology has been a central concern for scholars in the ‘reflexive school’ of archaeological thought. These scholars examined critically how colonial legacies and Eurocentric frameworks not only shaped archaeological practice but also influenced the broader social contexts in which research is conducted. Contributions from scholars such as Hodder (Reference Hodder and Schiffer1985), Wilk (Reference Wilk1985), Shanks and Tilley (Reference Shanks and Tilley1987), and within the reflexive school foregrounded how these dominant Eurocentric paradigms have marginalized alternative narratives and epistemologies. In parallel, works by Trigger (Reference Trigger1984), Kohl and Fawcett (Reference Kohl and Fawcett1995), Díaz-Andreu and Champion (Reference Díaz-Andreu and Champion1997), and Meskell (Reference Meskell1998) further interrogated the history of archaeological praxis, situating it within broader discourses of power, exploitation, and coloniality. This critical approach has continued throughout the twenty-first century. Recent work from Bonacchi (Reference Bonacchi2022) and Niklasson (Reference Niklasson2023) has explored the continued role of heritage narratives in populist discourses in a broad European and North American context, but the extent to which these perspectives have influenced popular conceptions of the past is still unclear.
Beyond ‘the academy’, popular media have been a key source of knowledge of the archaeological past since the emergence of the discipline. Colleagues have discussed how archaeology in the broadcast media often reinforces a narrow, Eurocentric view of history, with a focus on Classical civilizations dominating content (Taylor, Reference Taylor, Brittain and Clack2007; Hobden, Reference Hobden2013). These programmes rely on simplified narratives and sensationalist techniques, perpetuating outdated stereotypes and overlooking diverse historical societies (Kulik, Reference Kulik2006). Hiscock (Reference Hiscock2012) has argued that these tropes, along with a focus on the Ancient Mediterranean, are so prevalent in cinema for chiefly economic reasons. Studios exist to make money, and exploiting tried and tested formulae is a sure-fire way to make a return.
The English national curriculum has also served as a crucial area for the dissemination of knowledge of the past since its full implementation in 1991. The first compulsory schools of the 1880s promoted jingoism and racism in history teaching to foster national solidarity and ethno-national supremacy (Cole, Reference Cole2004; Lidher et al., Reference Lidher, McIntosh and Alexander2020). Cole (Reference Cole2004) argues that the 1991 national curriculum reflected this, focusing on the actions of white, upper-class, English men, in what Phillips (Reference Phillips1998) interpreted as a concerted effort by ‘new right’ actors who used it to reinforce a Thatcherite worldview. In 2013, Michael Gove’s (then the British government’s Education Secretary) revisions, criticized as ‘nationalist mythmaking’, perpetuated a particularly exclusionary narrative (Harris & Burn, Reference Harris and Burn2016; Lidher et al., Reference Lidher, McIntosh and Alexander2020). Scholars have argued that superficial content diversity disengages racially minoritized pupils whilst perpetuating outdated Eurocentric worldviews (Haydn & Harris, Reference Haydn and Harris2010; Doharty, Reference Doharty2019). Beyond the English context, researchers have discussed how a similar logic underpinned the development of national curricula across Europe (e.g. Tröhler, Reference Tröhler2016), and how Eurocentric narratives are still prevalent in German (Marmer et al., Reference Marmer, Marmer, Hitomi and Sow2010), Spanish (Pousa & López Facal, Reference Pousa and López Facal2013), Dutch (Weiner, Reference Weiner2016), and Portuguese (Araújo & Maeso, Reference Araújo and Maeso2011) history textbooks.
Archaeology has never formally featured in curricula for younger students beyond some engagement with Classical civilizations for those in primary school, and the dedicated A-Level in archaeology was scrapped in 2016. For many, this represents a significant missed opportunity for diversification of the curricula. Garrison (Reference Garrison, Stone and MacKenzie1990) pointed out that our insights on pre-colonial Africa could facilitate nuanced discussion of the history of the continent. Corbishley (Reference Corbishley2011) has called for greater archaeological input into history curricula, given the depth and diversity our enquires could bring to these discussions. These proposals have, however, never been implemented on a national scale.
Methods
My research used a mix of primary and secondary methods. Data collection and analysis methods are outlined by research stage. All methods were approved by the UCL Research Ethics Committee (ID 20263/001). Participants received information sheets detailing the study, participation requirements, and data usage, and provided online consent. For more information, see the Supplementary Material accompanying this article.
The research landscape
Data on British archaeology research was collected from WoS. The sample included 702 papers meeting the following criteria: (i) published 2010–2020; (ii) authored by a UK-based researcher; (iii) contained a funding statement; and (iv) published in a peer-reviewed journal.
To compare this with impact case studies from REF 2014 and REF 2021, data was manually extracted from online portals and recorded on an Excel spreadsheet. Key data included: (i) paper titles; (ii) institutions; (iii) dataset concerning the papers’ geographical/temporal focus (marked N/A if unclear); (iv) research impact location; and (v) impact type.
Titles and abstracts of sampled papers were analysed for geographical/temporal context. If unclear, papers were marked N/A (sixty-six for geography, sixty-nine for time). Totals were tallied for comparison.
The media landscape
To analyse historical media representation, IMDb data was scraped using Apify.com. The Application Programming Interface (API) retrieved details on 1173 titles tagged as ‘history’, produced by UK studios, and classified as documentaries, films, or TV series.
Titles and descriptions were manually reviewed to determine geographical/temporal context. Entries without clear data were marked N/A. Data was aggregated to assess historical themes and compared with the research landscape.
Curriculum content
This section builds on my research into Key Stage 3 history textbooks (Nagre, Reference Nagre2023) targeting pupils in British schools aged 11–14. Methods were adapted from Foster and Karayianni (Reference Foster and Karayianni2017) and Karayianni (pers. comm., 2022).
Nine textbooks were selected based on their alignment with the current curriculum, Key Stage 3 level, and major publishers. They were reviewed critically to create a data collection sheet. Recurrent themes were identified and analysed comparatively.
Questionnaires
Recruitment for Questionnaire 1 (adults) used Facebook ads, yielding 508 responses. Questionnaire 2 (Year 9 pupils, aged 13–14) was distributed via personal contacts, with fifty-five responses from two schools (a northern rural private school and a southern urban academy).
Questionnaire 1 had two sections: (i) a multiple-choice quiz on global prehistories; and (ii) four contentious statements on global history, rated on a four-point Likert scale (a scale with options covering a range of opinions from strongly disagree to strongly agree).
Questionnaire 2 included: (i) a ranking matrix assessing knowledge of global historical cultures on a five-point scale; and (ii) ten contentious historical statements, rated on a four-point Likert scale.
Data was downloaded into Excel for analysis. Quantitative insights were combined with coded free-answer responses. Likert scale responses from the two surveys were used to calculate an ‘EC score’ (from -2: most Eurocentric to 2: least Eurocentric).
Results
Production of knowledge: the research landscape
Data gathered from the WoS database gives a number of key insights into the nature and focus of present-day archaeological research in the UK (Table 1). When the temporal context around which research was based was analysed, it revealed that scholars are currently pursuing and publishing on a wide range of historical periods, with a total of sixteen distinct contexts identified. Of these, the most popular was the Neolithic, with 103 publications, or around sixteen per cent of the total sample. The next most popular period was the pre-colonial period in the global South, with 100 publications (also around sixteen per cent). This is followed by the medieval period (eighty papers), multiple contexts (sixty-three), the Classical period (fifty-six), the Palaeolithic (fifty-one), the Bronze Age (thirty-two), the Iron Age (thirty-one), recent or contemporary periods (twenty-six), the ‘urban revolutions’ period (twenty-four, marked ‘Civilizations’ in Table 1), the eighteenth, nineteenth, and twentieth centuries (twenty-two), the early modern period (twelve), the Chalcolithic (eleven), the Holocene (eleven), the archaeology of colonialism (nine), and the Mesolithic (six). Accordingly, not only are researchers working with a highly diverse set of historical contexts but are also increasingly eschewing well-studied areas (such as the Classical period, or the Iron and Bronze Ages), in favour of less historically discussed themes, in particular the pre-colonial global South.
Table 1. Temporal and geographical contexts of REF and WoS data.

Analysing the mean number of citations of papers concerning each temporal context reveals a broadly flat distribution, indicating that, for the most part, no topic in particular receives radically more or fewer citations than any other. The mean number of citations logged by the WoS database across the sample was 15.7 and, with the exception of papers on the Mesolithic (of which there are few, with extremely high levels of scholarly impact), and those on post-medieval Europe (with far lower levels of impact), the majority of themes boast an average number of references within a range of ±6 from this average.
This broad diversity is also reflected in the geographical contexts underpinning research publications. As Figure 1 shows, the most common context for British archaeologists to conduct research is continental Europe, with nearly a third of publications drawing on data from the area. Far fewer papers use exclusively British data; their frequency is actually far more comparable to the number of papers drawing on data from an Asian, Middle Eastern, or African context. Interestingly, a much more modest number of studies use data from a specifically Egyptian context, given the historical association between British universities and Egyptology.

Figure 1. Geographical contexts of WoS publications.
Assessing the number of citations across geographical contexts reveals an even flatter distribution than that seen in the temporal context. Only the limited, extremely high-impact ‘worldwide’ studies (average: 37.18), and research using data from Oceania (average: 8.35), stray beyond ±6 from the average of 15.64 citations. It is also notable that research drawing exclusively on data from the UK scores below the average number of citations, with 10.72. Research with a European or African scope score slightly higher than the average, with 15.85 and 15.89, respectively. Research on the Middle East and Asia scores significantly higher than the average, with 18.93 and 20.97 citations on average, respectively. Interestingly again, research on Egyptian contexts also scores among the lowest in terms of citations, with an average of 9.27.
As I will show below, the larger number, and higher impact, of culturally, geographically, and temporally diverse archaeological narratives demonstrated in the contemporary research landscape stands at odds with discussions of the archaeological past in popular culture, outside ‘the academy’. This is particularly notable when considering the lower number and impact of studies concerning the Classical world and Ancient Egypt, which, although no longer a top priority for researchers, remains a core focus elsewhere.
This diversity is not, however, generally represented in studies submitted as impact case studies for the REF in either 2014 or 2021. As Table 1 shows, there are significant differences in the number and variety of both temporal and geographical contexts of archaeological research submitted to the REF impact assessment. Classical themes are represented at the REF at twice the rate they appear in actual academic publications, whilst expansive comparative projects are over three times as likely to appear in the REF assessment. When geographical contexts are considered, these discrepancies become even more marked. Even though research in an African context made up ten per cent of the total WoS sample, only a little over three per cent of studies submitted to the REF used African data. The picture is the same throughout the global South, and even research from continental Europe is severely underrepresented in the REF sample compared with the WoS data. By contrast, studies drawing on exclusively British data make up over fifty-six per cent of the REF sample, compared with a little over eighteen per cent of the total WoS population. This over-representation of Classical themes and exclusively British archaeology, coupled with the under-representation of more diverse global archaeologies, including those of the pre-colonial global South, indicates that the sample of studies submitted as impact case studies for the REF are fundamentally misrepresentative of British archaeological research more broadly. There are, however, broad similarities between the foci of REF impact case studies and ‘popular culture’ depictions of historical narratives, as discussed below.
Dissemination of knowledge: the media landscape
Archaeological narratives have been a prominent feature of the British non-fictional broadcasting cycle since the 1950s, catalysed by the runaway success of Mortimer Wheeler’s Animal, Vegetable, Mineral? (1952–1959). Similarly, fictionalized period pieces were enormously popular throughout the 1950s and 1960s, with films such as Jason and the Argonauts (1963) commanding huge budgets and impressive box-office returns. Perhaps unsurprisingly, the main foci of media content during the mid-twentieth century tended to be either pre-Roman northern Europe or the Classical period. As the data shown below illustrates, not much has changed in the twenty-first millennium.
Inductive coding of the sample revealed forty-six distinct themes into which content could be sorted. These results (Figure 2) demonstrate a heavy weighting towards a small number of broadly Eurocentric contexts, largely in the twentieth century. There is a similar emphasis on popular culture programming (featuring, for example, biographies of notable entertainers or artists), ‘general’ histories (focusing on the broad history of a specific phenomenon, often taking a quasi-global perspective, e.g. How the Earth Works, 2013, Pioneer Productions, UK; Epic Warrior Women, 2018, Urban Canyons, UK), along with true crime and entertainment (e.g. Brainiac: History Abuse, 2005, Granada Productions, UK). Beyond this, a significant proportion of content targets earlier European history, including the medieval, early modern, and Roman periods. Conversely, the least frequently explored areas include the histories of minoritized communities, with only one programme apiece exploring pre-colonial African histories and Jewish history beyond the atrocities of Nazi Germany and the Holocaust. In total, historical explorations of the global South comprise sixty-eight titles, or just under six per cent of the whole sample, standing in direct contrast to the broadly diverse scope of contemporary academic research, detailed above.

Figure 2. Themes in screen media from IMDb sample.
These quantitative issues aside, the summaries of content concerning the global South also demonstrate a reliance on regressive, damaging tropes in the representation of these communities on screen. As shown in Figure 2, over half the explorations of the African past in the sample are rooted in recent, post-colonial histories. The narratives espoused in these productions tend to emphasize the instability of the post-colonial African state, characterized by famine, genocide, corruption, and violence (see Table 2 for summaries of these titles).
Table 2. Summaries of ‘post-colonial Africa’ historical films.

With limited or no discussion of Africa’s pre-colonial past, the emphasis placed on contemporary ‘instability’ risks that these ideas become dominant, with audiences left to ‘fill in’ significant gaps in their historical knowledge through reference to the only content available to them. This pattern is repeated across discussions of the global South with, for example, limited discussions of the Islamic Golden Age (eighth to thirteenth centuries) in south-western Asia and far more emphasis placed on recent instability and the spectre of ‘Islamic terrorism’—underlining ideas around the fundamental ‘violence’ of the region and the Muslim world more broadly—whilst an emphasis on Nazi Germany and the Holocaust with little other discussion risks essentializing Jewish histories within this specific context.
These issues are further demonstrated when the above themes are condensed into broader geographical or temporal families (Table 3). There is a degree of plurality in the temporal contexts around which content is based. Whilst over half is concerned with events later than 1850, there is a reasonable spread of content relating to earlier periods, although this is not nearly as diverse as contemporary research, outlined above. Looking at the geographical contexts of historical programming, there is a very clear bias towards Eurocentric themes, with nearly four out of every five programmes or films concerning European and/or European-North American societies, or their supposed antecedents in Classical Antiquity. Once again, this is wholly out-of-step with the current research landscape in British universities; it could foster broadly Eurocentric perceptions of world history among those consuming this knowledge, i.e. the British public.
Table 3. Temporal and geographical contexts of IMDb data.

Dissemination of knowledge: school curriculum content
Qualitative and quantitative issues with the representation of societies in the global South are also reflected in the resources available to secondary school history pupils in England. The textbooks reviewed here (Table 4) were all designed for Key Stage 3 pupils, aged 11–14, who are the oldest cohort before some pupils drop history and specialize in other subjects for their General Certificate of Secondary Education (GCSE) qualification. Accordingly, the knowledge presented to this cohort could be said to represent a ‘baseline’ in British society, which does little to prepare pupils to challenge the reductive and simplistic historical content available in the media.
Table 4. Textbook sample.

Discussions of pre-colonial histories are barely represented in the sample. Although there is a brief discussion on Mughal India in KS3 History Book II (Wilkes, Reference Wilkes2015a) and Exploring History Student Book II (Rees et al., Reference Rees, Nuttall and Tomlin2018), and Exploring History Student Book I (Rees et al., Reference Rees, Nuttall and Tomlin2017) also features the Islamic Golden Age, only one book (Rees et al., Reference Rees, Nuttall and Tomlin2017) includes any positive discussion on pre-colonial Africa. With the exception of this, the only discussions of African history before formal colonization after the Berlin Conference of 1884–1885 are through the lens of the slave trade, featured in KS3 History Book III (Wilkes, Reference Wilkes2015b), Early Modern Britain (Peal, Reference Peal2016b), Exploring History Student Book II (Rees et al., Reference Rees, Nuttall and Tomlin2018), and Understanding History (Riley et al., Reference Riley, Ford, Goudie, Kennett and Snelson2019). Indeed, even in the latter book, the fundamentally positive discussion on Iron Age West Africa features immediately before a more detailed discussion of the slave trade. Here and across the sample, the over-reliance on the slave trade as an item for discussion risks entrenching ideas of African servility and victimhood, with missed opportunities across the board to engage meaningfully in less negative histories. The populations of the global South are similarly presented through a reductive lens, particularly in the context of the Americas and Oceania. In Early Modern Britain, for example, the Taino are described as ‘a peaceful native people, who did not wear clothes’, the Aztec as ‘a Stone Age civilization’, and Australian First Islanders as ‘a nomadic hunter-gatherer people’ (Peal, Reference Peal2016b: 25, 26, and 9, respectively). Problematic descriptions of First Islanders in particular are even more prominent in Understanding History, where the population are said to be a ‘very spiritual people …[who] did not wear clothes and never washed … [and] spent their lives covered in a mixture of animal fat, sand, dust, and sweat … they had no need for farming, permanent houses, or money’ (Riley et al., Reference Riley, Ford, Goudie, Kennett and Snelson2019: 164). Given the dearth of meaningful engagement with the pre-colonial global South in British screen media, it may be that these highly problematic representations of the world beyond Europe are the only knowledge many Britons have of diverse global histories. Discussions of colonialism in general do little to address this deficit.
As textbook authors fail to highlight the extent of development in the global South before colonialism, so too do they fail to interrogate the fundamentally destructive role of European empires in social, political, and technological contexts across the world. Instead, they attempt to present a ‘balanced’ perspective, with violence minimized, and a sense of developmental paternalism emphasized. This is exemplified in discussions of the ‘Indian Mutiny’, with one author highlighting that ‘terrible atrocities [were committed] on both sides’ (my emphasis; Riley et al., Reference Riley, Ford, Goudie, Kennett and Snelson2019: 181), whilst Wilkes (Reference Wilkes2015a: 118) simplifies the causes of the conflict, citing short-term factors and ignoring the broader patterns of subjugation by the East India Company on the subcontinent. Similarly, genocides in the Americas are ignored in all books that discuss the region, with the exception of Peal (Reference Peal2017: 25), whilst British complicity in the Tasmanian genocide is disregarded, with Riley et al. (Reference Riley, Ford, Goudie, Kennett and Snelson2019: 165) describing a ‘brutal war’, implying legitimate conflict rather than de facto ethnic cleansing. Many books include a section inviting students to weigh up the positives and negatives of empire. However, the reluctance of authors to discuss the fundamental violence of European colonialism leaves this exercise functionally redundant. Whilst Riley et al. (Reference Riley, Ford, Goudie, Kennett and Snelson2019: 182) and Wilkes (Reference Wilkes2015b: 134) do note that India, for example, was economically exploited, they also highlight that ‘Queen Victoria herself said that Britain’s role was to “protect the poor natives and advance civilization”’ (Wilkes, Reference Wilkes2015b: 139), and that the empire was ‘[building] post offices … hospitals and schools … increasing India’s life expectancy by 11 years’ (Peal. Reference Peal2016b: 68), and ‘improving the lives of Indians through justice, education, and irrigation schemes’ (Wilkes, Reference Wilkes2015b: 139). This minimizes the extent to which the empire was actively engaged in precipitating socio-cultural regression, whilst implying that any ‘development’ in the global South was the ultimate responsibility of European actors.
Finally, discussions of post-colonial histories echo the reductive tropes used to present post-colonial Africa in the media sample discussed above. Only Wilkes (Reference Wilkes2015b) discusses the nature of post-colonial states in the global South, in Indian and African contexts. For the former, the author focuses primarily on partition, and emphasizes violence between Indian actors, neglecting to discuss the British diplomatic failures that led to this violence (Wilkes, Reference Wilkes2015b: 140–41). Wilkes’ discussion of Africa is more contentious still. Here, students are first presented with a discussion of ‘Africa today’, and informed that the continent includes ‘some of the world’s poorest countries’. The textbook then presents a table entitled ‘the price of freedom’—where a number of African nations are presented, alongside instances of war, famine, political instability, and other ills that have afflicted them since the end of empire. Accordingly, students could be forgiven for thinking that this chronic instability is an invariable consequence of leaving European empires, rather than a partial consequence of underdevelopment and neocolonial forces associated with European empires, particularly when the author adds that ‘despite offers of loans and aid from richer countries, the problems of poverty and long-term debt remain’ (Wilkes, Reference Wilkes2015b: 141).
The narrative being presented through current textbooks could be summarized thus: ‘Nothing of note happened before colonialism, with the possible exception of the slave trade. Colonialism saw a degree of material exploitation, but in return colonialists oversaw the development of significant social, cultural, legal, and technological infrastructure. Following the end of Empire, this infrastructure was broadly dismantled, leading to the stagnation and/or decay of societies in the global South.’ This, broadly, reflects the wholly unrepresentative presentations of the past in the media sample outlined above, particularly when compared to the contemporary research landscape, and raises important questions as to the precise function of formal historical education; should this not be to equip learners to challenge biased or otherwise improper discussions of the past in alternative media? It also raises questions about the extent to which the broad Eurocentric bias of both formal and informal historical media has affected Britons’ cognition of past narratives, the subject of the next section.
Consumption of knowledge: adults and KS3 pupils
When faced with media and curriculum content that reflects contemporary research trends so poorly, the key question concerns the degree to which this disjuncture has shaped the perceptions of past narratives across the British population.
The self-declared knowledge of diverse historical communities in the adults’ questionnaire (Questionnaire 1) could suggest that popular knowledge of global histories does not accurately reflect contemporary scholarship. Participants were presented with a matrix of historical cultures, and asked to score their familiarity on an annotated scale: ‘1’ being ‘I have never heard of them’; ‘2’ ‘I have heard of them’; ‘3’ ‘I know roughly when and where they existed’; ‘4’ ‘I know roughly when and where they existed, alongside some of their key achievements’; and ‘5’ for ‘I know roughly when and where they existed, their key achievements, alongside details about their social, political, or religious systems’. These results were then averaged by mean and mode (Figure 3).

Figure 3. Knowledge of historical cultures from Questionnaire 1.
It is notable that the only societies scoring 5 modally are Ancient Rome, Egypt, and Greece, given the ubiquity of these themes in British media presentations of early phases in history, and the extent to which these themes have been drawn into the European developmental narrative. This is especially interesting given that current scholarship has largely pivoted away from these themes, with discussions of the Classical period, for example, only comprising around eight per cent of the papers surveyed above. By contrast, those with a modal score of 1—indicating that most participants had not heard of the historical culture—include every African society presented to participants, including the Mali Empire, the Kingdom of Kush, Great Zimbabwe, the Ghana Empire, and the Swahili Coast Civilization. The only exception was Ancient Egypt. This trend is not, however, surprising, given the general paucity of pre-colonial African history in both school curricula and media presentations.
The quiz section in Questionnaire 2 was designed to test the participants’ knowledge and perceptions of the past. Given that Year 9 pupils cannot, given the curriculum content discussed above, be expected to have an intimate knowledge of global prehistory, more interesting were the ways in which participants addressed historical ‘unknowns’ in the multiple-choice survey. As I discuss, many chose to assume the primacy and pre-eminence of actors in the Western tradition, as opposed to those from societies in the global South.
The first question concerned early literacy—‘which ancient society are thought to have “invented” writing?’—and saw the ‘correct’ (if contentious) answer (the Sumerians) selected by only seven per cent of participants. By contrast, over seventy per cent chose ‘the Ancient Greeks’, and an additional sixteen per cent ‘the Roman Empire’. The participants’ knowledge of Classical themes is demonstrated in the next two questions, with the vast majority selecting the correct responses to ‘which empire conquered England in the first century ad?’ and ‘which city is said to be the “birthplace” of democracy?’ (‘the Romans’ and ‘Athens’, eighty and ninety per cent, respectively). Knowledge of Ancient Egyptian society was not as widespread, which is interesting considering the results from the adults’ Questionnaire 1 where Egypt had a modal score of 5. When the school-age participants were asked ‘which ancient society built the Valley of the Kings’, more selected ‘the Byzantine Empire’ (forty per cent) than the correct response, ‘Ancient Egypt’ (thirty per cent). Similarly, when asked ‘in which region have the earliest stone tools been found?’, the majority of participants (thirty-five per cent) selected ‘Central Asia’, rather than the correct response (‘East Africa’, twenty-five per cent). This may reveal the extent to which negative framing of the African continent throughout the media and curricula have fostered associations of Africa with underdevelopment. This is strengthened by the next set of responses, where pupils were asked to designate a country that had never been colonized: only twenty per cent of pupils selected the correct response, Ethiopia, with the majority choosing China (thirty-five per cent), or England (twenty-five per cent), which may again speak to entrenched narratives of African submission and servility throughout the textbook sample. These broad narratives of Western superiority are also arguably represented in responses to the question ‘which of the following regions is referred to as the “cradle of civilization”?’, with nearly fifty-five per cent selecting ‘Western Europe’, almost three times as many as those who gave the correct response, ‘Western Asia’. This could also point to the negative framing of discussions of the region in the textbook and media samples discussed above, and public discourse more broadly. The final two questions elicited similar responses, with the majority of participants selecting ‘The Roman Empire’ (sixty per cent) as the longest-lasting empire, compared to only seven per cent choosing the ‘correct’ response, ‘The Kingdom of Kush (modern-day Sudan)’; and seventy per cent of participants cited ‘modern-day Greece’ as the place where the earliest cities have been found by archaeologists, compared to only ten per cent opting for ‘modern-day Iraq’.
This combination of poor knowledge of diverse histories, and a tendency to ‘fill in’ historical unknowns with reference to notions of European superiority, arguably underpin results from the final research instruments in both questionnaires, concerning the participants’ perspectives on Eurocentric archaeologies.
There are some causes for optimism in Questionnaire 1. The first statement—‘historically, European societies have always been the most developed’—showed that eighty-six per cent of participants either ‘somewhat disagree’ or ‘completely disagree’, implying that the sample broadly reject overt notions of complete Western historical primacy. Similarly, nearly ninety-five per cent of participants either selected ‘somewhat disagree’ or ‘completely disagree’ in response to the statement, ‘most African societies did not develop “civilization” prior to colonialism’. Participants were also in broad agreement on the subjectivity of the historical record, with ninety-six per cent of the sample agreeing that ‘our understandings of world history are fundamentally affected by our own cultural context’. On the monumentalism of early archaeologies, around fifty-three per cent of participants agreed that ‘building cities and developing complex economies are not a valid measure for the “success” of any particular society’. Finally, nearly eighty-five per cent of participants disagreed with the idea that ‘it is fair to rank societies according to their similarity and difference to our own’.
These open-minded responses, however, run contrary to results from other statements during this exercise. Participants were in broad agreement that the Graeco-Roman tradition is an element of the Western patrimony, with around fifty-seven per cent agreeing that ‘it is fair to describe Roman archaeology in North Africa and the Middle East as elements of Western heritage’, and nearly sixty per cent agreeing that ‘Ancient Greece and Rome can be considered Britain and the West’s closest cultural ancestors’. Participants were also more invested in ideas around the Orientalist ‘clash of civilizations’, with fifty-six per cent disagreeing with the idea that ‘there are no insurmountable differences dividing Europe and the Middle East’. Over thirty-seven per cent agreed with the statement, ‘European empires succeeded in spreading the idea of “civilization” across the globe’; this is particularly interesting, given the same participants’ reluctance to decry specific locales (Africa) for a lack of civilization, but when presented with the same sentiment in a more abstract sense were more inclined to agree with it. Most concerningly, almost ten per cent of participants disagreed with the final statement: ‘no specific “race” or ethnic group is inherently more intelligent, able, or industrious than any other’, and an additional ten per cent selected ‘somewhat agree’.
The results of the comparable exercise in Questionnaire 2 are arguably more concerning. Far more pupils agreed with the idea that ‘historically, Europeans have always been far more developed than any other group on Earth’, with fifty-five per cent selecting ‘somewhat agree’ (interestingly, no participants selected ‘completely agree’). The next statement, ‘it is not fair to compare different societies from different time periods or areas, or to rank them according to how “advanced” they are’, saw results comparable to those of the Questionnaire 1 sample, with sixty-seven per cent agreeing that universal metrics for social classification are not fair. The pupils were more definitive than their adult counterparts when it came to Graeco-Roman patrimony, with seventy-five per cent agreeing with the statement that ‘the modern West inherited most of our cultural characteristics from Ancient Greece and Rome’. And forty-five per cent of the sample disagreed with the final statement: ‘prior to colonization, groups in Africa had developed “civilizations” to rival those in Europe’, a far greater proportion than the adult participants.
In order to gauge the extent of Eurocentric sentiment demonstrated by participants during the final research task, and to compare between populations, responses were coded on a scale of -2 to 2. Responses that completely agreed with the Eurocentric position were scored -2; somewhat agreed, -1; somewhat disagreed, 1; and completely disagreed, 2. The average score for Eurocentric sentiment (EC score) across the sample population for Questionnaire 1 is 0.77 (Figure 4). This indicates that the adult participants are slightly more ‘against’ Eurocentric narratives than ‘for’, but there is still considerable sympathy with these sentiments.

Figure 4. EC score distribution from Questionnaire 1.
Comparative scores from the Questionnaire 2 participants are far lower, with an average of -0.16 (Figure 5). This indicates that the pupil participants are marginally more in favour of Eurocentric narratives then opposed to them, as demonstrated by their responses to the final research instrument.

Figure 5. EC score distribution from Questionnaire 2.
The stark disparity between the adult and KS3 sample in terms of broad prescription to Eurocentric historiographies raises important questions around the efficacy of current school curricula, particularly as a means to develop critical thinking among pupils. I turn to these issues next, in the context of the findings outlined above.
Discussion
My findings indicate that the relationships between archaeology, Eurocentrism, and the past in the contemporary British historical worldview are complex and multifaceted. I hope that the present research will pave the way for actors throughout British society to challenge the ubiquity of Eurocentric discourses in discussions of the past.
The British archaeological research landscape is fundamentally characterized by geographical, temporal, and cultural diversity. Scholars across institutions in the UK are actively pursuing and publishing research in a truly global context, drawing on data from across the world. This marks a significant shift from the archaeologies of the European imperial period, which saw the emphasis placed more on either national or ‘exceptional’ supra-national archaeologies, notably, societies in the Classical sphere (Díaz-Andreu, Reference Díaz-Andreu2007). Scholars are also engaged in research spanning a significant range of periods, eschewing well-trodden themes in favour of a holistic discussion of the history of human society. As the data above highlight, the key issue appears to be in the dissemination of these diverse findings, to have suitable impact beyond the academy. Whilst blame for this cannot be said to rest solely, or even largely, with the academic research community, there are nonetheless steps that we can take to address the disjuncture between scholarly and popular knowledge of the past. Primarily, colleagues with a specialism in the archaeologies of the global South should focus their impact and engagement efforts within the UK. The extent of the surveyed Britons’ knowledge of diverse histories, and subscription to Eurocentric narratives, are such that any meaningful engagement with the history of the global South will serve to destabilize entrenched problematic narratives. These efforts should ideally be made in partnership with schools and/or educational charities, since: a) KS3 pupils show lower knowledge of diverse histories, and higher subscription to Eurocentric discourses; and b) targeting formal education should promote more positive conceptions of the global past throughout the British population. Organizations such as The Black Curriculum (https://theblackcurriculum.com/) and the Black Heroes Foundation (https://www.blackheroesfoundation.org/) are already engaged in advocacy and outreach work in this area and could benefit hugely from archaeologically specific scholarly input.
The diversity of the British research landscape is not broadly reflected in the dissemination of knowledge of the past beyond the academy. Producers of popular media have instead focused on developing and distributing more content on well-trodden historical themes. The shorter temporal scope of these discussions means that more recent periods are favoured, with the most significant emphasis placed on the events of the twentieth century. Presentations concerning earlier periods typically focus on the Western tradition, including Classical society, to the detriment of almost any engagement with pre-colonial historical societies outside of Europe. Almost any exploration of non-European actors appears to take place within the post-colonial period, and through a Eurocentric lens, which posits fundamental deficits within these societies following the end of empire. Work is required, on the part of media producers, scholars, and activists, to diversify the media landscape. Producers should be encouraged to broaden the horizons of media presentations, to bring them more in line with the highly diverse research landscape. Whilst this may be seen as ‘risky’ compared with further depictions of ‘proven’, Western-centric themes, demographical shifts within the British population mean an increasing proportion of society is failing to see itself reflected in British historical media. Moreover, as noted above, any meaningful engagement with histories of the global South is likely to have a significant impact, challenging and destabilizing problematic perspectives among the wider population. There is plentiful scope for scholarly input here too, and colleagues with relevant expertise should seek to encourage more diverse historical media and approach its producers.
The questionable bases of disseminated knowledge are echoed, arguably amplified, in resources available to KS3 pupils. Here, again, content is broadly centred on the histories of European societies. Groups from the global South are relegated to brief, ultimately demeaning discussions of, for example, the slave trade or European ‘discoveries’ during the ‘age of explorations’. Most problematic are the presentations of knowledge of post-colonial societies, which are discussed in terms of the apparently fundamental instability brought about by independence from European empires. In popular media and school textbooks, consumers are presented with an overtly simplified narrative of global history, where societies in the global South do not appear to have ‘developed’ before their ‘discovery’ and subsequent conquest during the imperial era. Their colonization is then typically brushed over, with the focus placed instead on everything that has allegedly gone wrong since the colonizers left. Whilst work has been ongoing in the educationalist, academic, and third sectors (charities, community and voluntary organizations) to challenge the ubiquity of such outdated narratives in curricula (e.g. Priggs, Reference Priggs2020; Arday, Reference Arday2021), the findings of the KS3 surveys outlined above highlight the potential role of archaeology and heritage within these discussions. The textual biases of history mean that the inclusion of diverse, global South perspectives in curricula is often contingent on primary sources imbued with the colonial gaze, where featured at all. The time perspectives offered by archaeology would enable a far richer engagement with the histories of colonized regions in the centuries before colonization, allowing knowledge to be presented on its own terms rather than as a prelude to discussions on European imperial histories.
There remains the question of how the dissemination and consumption of knowledge of the past affect its subsequent creation in British universities. It is possible that this is reflected in the disjuncture between the broad research landscape and the narrower foci of research submitted as impact case studies to the REF assessment. It is notable that the REF sample is far more reflective of the content being presented in the British media than it is of the wider research landscape. Could it therefore be that British universities are seeking to reflect the perceived ‘public interest’ in their REF submissions? Equally, has the ‘audit culture’ of the higher education sector (Sparkes, Reference Sparkes2007) meant that actors in British universities are more concerned with presenting the perception of popular discourse rather than report accurately on the research conducted at their institutions? Whilst these questions require more focused examination, it is clear that a significant disjuncture exists between REF submissions and contemporary scholarly work, with the former prioritizing themes explored in popular media and school curricula. Accordingly, it is imperative that research institutions examine the processes through which impact case studies are selected and submitted to the REF. If a perception of pre-existing public interest and comprehension is guiding this process, then we are failing to challenge and expand knowledge of the past in society, and are instead reifying existing interests and reinforcing existing biases. More effort should be put into emphasizing the wide variety of research on themes, times, and places that are not so common in popular historical discourse. This could serve to reflect more accurately the research undertaken at British universities, but could also make it possible to mount a more robust challenge against Eurocentric historiographies within the public sphere.
My survey’s findings would benefit from further research into the complicated relationships between the production, dissemination, and consumption of knowledge of the past in the present day. On the one hand, an in-depth qualitative analysis of the projects submitted for REF assessment, for which there is no space in this study, would enable us to develop a better understanding of the ways contemporary researchers are challenging of reifying Eurocentric archaeologies in public-facing work. The Life in the Roman World programme at the University of Leicester, for example, would have been scored as Classics-centric research in this study, but is in fact centred on disseminating revisionist and critical perspectives on this heritage (Scott et al., Reference Scott, Savani, Ainsworth, Hunt and Kuhivchak2022). Whilst my research has focused on the national curriculum of England, and not the devolved curricula of Wales, Scotland, and Northern Ireland, a comparative analysis of these curricula would allow us to further situate these issues in a UK-wide context. Similarly, a wider comparative analysis with the research, educational, and media contexts throughout Europe and/or the wider anglophone sphere would enhance our understanding of the extent to which these processes are mirrored elsewhere in the world.
Conclusion
The intersections between archaeology and Eurocentrism have a long and complex history. The efforts of recent scholars to destabilize outdated narratives within archaeological and heritage theory and praxis have encouraged academic enquiry to become broader, as evidenced in a highly diverse research landscape. These efforts do not, however, appear to have had a profound impact on popular disseminations and understandings of the past beyond the ‘ivory tower’. Instead, media and school presentations of the past continue to be underpinned by problematic, outdated tropes and assumptions, ultimately reifying ideas around European superiority, and thus the inferiority and instability of the global South. Perhaps unsurprisingly, it is these public-facing outputs that appear to have a greater effect in the construction of an individual’s historical worldviews, with both the KS3 pupils and the adults sampled by questionnaire displaying low levels of knowledge concerning diverse histories, and expressing varying degrees of Eurocentric sentiment which run contrary to advances in recent scholarship. Gaps in public knowledge do, however, broadly reflect the misrepresentative selection of impact case studies submitted by research institutions for REF assessment over the past decade. Accordingly, seeking to address this disjuncture should be an outreach and engagement priority for archaeology and heritage researchers, particularly those with a specialism in the archaeologies of the global South. In the present unstable political climate, characterized by rising populism and intolerance in a global context, it is imperative that the past is used as a tool to enhance mutual understanding, cohesion, and harmony, rather than underscoring notions of superiority and alterity.
Statements and Declarations
The author disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This work was supported by UCL and the Windsor Fellowship, through the Research Opportunity Scholarship.
The author declares no competing interests.
Acknowledgements
This work was supported by UCL and the Windsor Fellowship, through the Research Opportunity Scholarship.
Supplementary Material
The datasets associated with this research are available at Figshare: https://figshare.com/articles/dataset/Archaeology_in_Society_Data/25585719.