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What explains the spread of corporate social responsibility? The role of competitive pressure and institutional isomorphism in the diffusion of voluntary adoption

Published online by Cambridge University Press:  24 April 2023

Seungmin Han Open the ORCID record for Seungmin Han [Opens in a new window]  and
Kiyohiko Ito
Seungmin Han*
Affiliation:
Southern Connecticut State University, 501 Crescent St, New Haven, CT 06515, USA
Kiyohiko Ito
Affiliation:
University of Hawaii at Manoa, 2404 Maile Way, Honolulu, HI 96822, USA
*
Corresponding author: Seungmin Han, E-mail: hans4@southernct.edu
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Abstract

This study provides a new perspective on the determinants of the spread of voluntary corporate social responsibility (CSR) adoption by incorporating the potential role of its adoption by industry competitors. We find supportive evidence that firms make CSR adoption decisions in response to competitive pressure as well as institutional mimetic pressures. Based on an event history analysis of longitudinal data from a sample of 711 Korean publicly traded firms over a 12-year period, our findings suggest that the CSR behavior of competitors is positively associated with a focal firm's earlier adoption of CSR, leading to the diffusion of CSR across firms. Specifically, this study shows that the pure rivalry-driven pressure from non-leader competitors has a stronger positive relationship with earlier CSR adoption. The results also indicate that a firm's CSR adoption decision is accelerated by competitive rivalry as well as social pressures arising from institutional mimetic isomorphism.

Keywords

Competitive strategycorporate social responsibilityinstitutional theoryquantitative methods

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Type
Research Article
Information
Journal of Management & Organization , Volume 30 , Issue 3 , May 2024 , pp. 765 - 786
Copyright
Copyright © The Author(s), 2023. Published by Cambridge University Press in association with the Australian and New Zealand Academy of Management

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