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Bounded Ethicality and The Principle That “Ought” Implies “Can”

Published online by Cambridge University Press:  29 September 2015

Tae Wan Kim ,
Rosemarie Monge  and
Alan Strudler
Tae Wan Kim
Affiliation:
Carnegie Mellon University
Rosemarie Monge
Affiliation:
University of St. Thomas
Alan Strudler
Affiliation:
University of Pennsylvania
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Abstract:

In this article we investigate a philosophical problem for normative business ethics theory suggested by a phenomenon that contemporary psychologists call “bounded ethicality,” which can be identified with the putative fact that well-intentioned people, constrained by psychological limitations, make ethical choices inconsistent with their own ethical beliefs and commitments. When one combines the idea that bounded ethicality is pervasive with the idea that a person morally ought to do something only if she can, it raises a doubt about the practical relevance of the moral principles that business ethics theory prescribes. We call this doubt the Radical Behavioral Challenge. It consists in the idea that people cannot generally conform to the normative ethical principles that business ethics theorists prescribe, and that these principles are therefore practically irrelevant. We answer the Radical Behavioral Challenge and explore normative implications of our answer.

Keywords

bounded ethicalitybehavioral ethicsnormative business ethicsought implies can

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Type
Articles
Information
Business Ethics Quarterly , Volume 25 , Issue 3 , July 2015 , pp. 341 - 361
Copyright
Copyright © Society for Business Ethics 2015 

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