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  3. Elasticity in Healthcare Communication
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  • Publisher:
    Cambridge University Press
    Publication date:
    August 2022
    August 2022
    ISBN:
    9781108903134
    9781108842396
    9781108828871
    DOI:
    https://doi.org/10.1017/9781108903134
    Dimensions:
    (229 x 152 mm)
    Weight & Pages:
    0.54kg, 274 Pages
    Dimensions:
    (229 x 152 mm)
    Weight & Pages:
    0.401kg, 274 Pages
    • Subjects:
    Language and Linguistics, Discourse Analysis, Semantics and Pragmatics
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    • Selected: Digital
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    Subjects:
    Language and Linguistics, Discourse Analysis, Semantics and Pragmatics
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    Book description

    Elastic language is a phenomenon in linguistics that refers to how we stretch the meanings of words, depending on the context in which they are used – for example many, about 20, perhaps, could be. This study looks specifically at elastic language in the fields of medicine and healthcare, showing how it is used to serve both the patient's and the professional's needs. It explores the pragmatics and metapragmatics of elasticity in the delivery of online medical information as a way of avoiding miscommunication. Based on data from Chinese and English sources, it takes a cross-cultural perspective, to present an account of harmony and disharmony between professional medical websites and their users. Adding exciting new dimensions to the fields of health communication and pragmatics, it is essential reading for scholars and advanced students in semantics, pragmatics, discourse analysis and interactional linguistics, as well as professionals involved in healthcare and communication.

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