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  3. Digital Entrepreneurship
  • Cited by 2
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    • Publisher:
      Cambridge University Press
      Publication date:
      December 2021
      January 2022
      ISBN:
      9781108979917
      9781108845519
      9781108969857
      DOI:
      https://doi.org/10.1017/9781108979917
      Dimensions:
      (229 x 152 mm)
      Weight & Pages:
      0.51kg, 260 Pages
      Dimensions:
      (229 x 152 mm)
      Weight & Pages:
      0.39kg, 260 Pages
      • Subjects:
      Entrepreneurship and Innovation, Strategic Management, Management
    You may already have access via personal or institutional login
    • Selected: Digital
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    Subjects:
    Entrepreneurship and Innovation, Strategic Management, Management
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    Book description

    A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.

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