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  • Publisher:
    Cambridge University Press
    Publication date:
    May 2025
    February 2025
    ISBN:
    9781009568296
    9781009568333
    9781009568326
    DOI:
    https://doi.org/10.1017/9781009568296
    Dimensions:
    (229 x 152 mm)
    Weight & Pages:
    0.52kg, 250 Pages
    Dimensions:
    (229 x 152 mm)
    Weight & Pages:
    0.37kg, 250 Pages
    • Subjects:
    Computer Science, Psychology, Cognition, Programming Languages and Applied Logic
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    • Selected: Digital
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    Subjects:
    Computer Science, Psychology, Cognition, Programming Languages and Applied Logic
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    Book description

    In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.

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