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10 - Stories

from Part II - Understanding and Communicating Climate Change Science

Published online by Cambridge University Press:  13 November 2025

Richard C. J. Somerville
Affiliation:
University of California, San Diego
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Summary

There are many parallels between climate change and medical topics. Some can be useful in educating people and politicians. It is frustratingly difficult to get people and their governments motivated to act to avert climate change. Yet people are intensely interested in threats to their own health. Many Americans have improved their health by making major changes that are directly attributable to the results of medical science. Real progress has been made in making Americans, and their government, more aware of unhealthy behavior. Medical science has achieved a measure of pervasive respect that climate science can only envy. Journalists covering a medical discovery do not mistrust researchers or insist on hearing from “the opposing view.” When reporting on research showing the need for Americans to eat more sensibly and be physically active, the media does not treat these advances in medical science in terms of a dispute. Journalists do not feel obliged to seek out medical contrarians “for balance.” Medical metaphors and parallels between the two fields (such as “prevention is better than cure”) can thus be powerful aids to communicating.

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Type
Chapter
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Climate Change Science
An Essential Reader
, pp. 59 - 65
Publisher: Cambridge University Press
Print publication year: 2025

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  • Stories
  • Richard C. J. Somerville, University of California, San Diego
  • Book: Climate Change Science
  • Online publication: 13 November 2025
  • Chapter DOI: https://doi.org/10.1017/9781009691147.013
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  • Stories
  • Richard C. J. Somerville, University of California, San Diego
  • Book: Climate Change Science
  • Online publication: 13 November 2025
  • Chapter DOI: https://doi.org/10.1017/9781009691147.013
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Stories
  • Richard C. J. Somerville, University of California, San Diego
  • Book: Climate Change Science
  • Online publication: 13 November 2025
  • Chapter DOI: https://doi.org/10.1017/9781009691147.013
Available formats
×